Choose Hard → Live Easy

Dr.'s Nevin and Amanda working on ChiroSimple. That day involved 6 coffee's, 2 mini-fights, 2 make-ups, and lots of ChiroSimple improvements that you're all enjoying today.

I've recently been studying a concept that hasn’t quite let go of my thinking. It's core message is simple (read it a couple times to let it sink in):

👉 Choosing easy creates persistent hardship. 

👉 Choosing hard creates persistent ease.

Once you see this pattern, it shows up everywhere — especially in practice ownership.

Animal chiropractors are no strangers to choosing hard...

You:

✅ stepped into a niche profession most people don’t fully understand,

✅ built something without a clear roadmap,

✅ and many of you carry the entire weight of your practice yourself. 

But where this principle really shapes a practice isn’t in the big decisions — it’s in the small ones that appear at the end of a long day.

When you’re tired… when you've adjusted your last patient of the day… when your brain screams you’ve done enough.

That’s when the quiet choice shows up.

It’s easier to tell yourself you’ll call that new client tomorrow. 

Easier to skip the sympathy card. 

Easier to wait another week before checking in on a patient you haven’t seen in a while.

Yet those small, “un-fun” actions are often what separate the providers who are constantly grinding from the ones who build calm, referral-driven, deeply loyal practices.

There's no story with this picture, it's just the cutest thing I've ever seen!

Clients remember how you made them feel long after they forget the appointment. 

A quick check-in tells an owner their animal truly mattered to you. 

A handwritten card says this wasn’t just another appointment. 

Reaching out after time has passed reminds them they were never just a slot on your calendar.

Over the years, we’ve noticed something consistent: the providers who lean into these slightly harder habits almost always end up with more stability, stronger retention, and far fewer revenue valleys.

In other words…

Choose hard → live easier later.

There was nothing easy about holding Amazon stock from 1997 through 2009. That's 12-agonizing years of everyone telling you, "you should just sell that dog poop!" 

By 2019, those same friends of yours now work for you, make your bed and serve you champaign while you're soaking in your infinity hot tub overlooking your Spanish vista. 

Here’s the encouraging part: many of the things that should happen in a thriving practice don’t have to stay hard forever.

The right systems can carry that weight — thoughtful follow-ups, reactivation messages, referral workflows, organized records — all happening in the background without demanding your last ounces of energy.

Even if you have to pee really badly, like our nephew Cason, there's always a few extra seconds you can find, to make sure this memory lasts forever. Happy birthday Alfi!

That’s exactly why we built ChiroSimple.

Not to replace the heart of your practice, but to protect it — so you can keep showing up fully for the animals and owners who depend on you.

If your practice has been feeling heavier than it should… if you’ve been staying later than you’d like… or if you’re simply ready for things to run a little smoother, you’re always welcome to take a closer look at what we’ve created.

No pressure. Truly.

We just believe hard work should eventually make life easier — not harder.

And whether you join us or not, here’s a thought worth carrying into your week:

The small, hard things you choose today, are quietly building the easier life you want tomorrow.

We’re cheering you on.

Always.

ChiroSimple is actually SIMPLE!

P.S. If you’ve been telling yourself, “I really should get more organized… follow up better… simplify my notes…” — that quiet voice is usually right.

If you’re ready for practice to feel lighter, you can take a look at ChiroSimple here. No pressure, no hard sell — just a better way to run the practice you’ve worked so hard to build.