A Pattern I’ve Noticed About Referrals

Over the years, I’ve had the chance to observe a lot of animal-focused practices.

Some seem to grow steadily through referrals.

Others work just as hard… but struggle to create that same momentum.

For a long time, this felt a bit unpredictable.

But after seeing enough practices over time, a pattern starts to become clear...

Referrals don’t happen randomly.

They tend to follow confidence.

Not just your confidence, but the confidence other people have in you and your work.

Dr. Amanda, co-founder of ChiroSimple, full-time practicing exclusively on animals. Here, she's in her clinic, treating one of our 2-Beagles, Luigi.

👉 When a veterinarian refers a case, they’re putting their reputation on the line.

👉 When a chiropractor (who only works on humans) refers a patient’s animal, they’re doing the same.

👉 When a client recommends you to a friend, they’re doing it as well.

And that decision usually comes down to one simple question:

“Do I feel confident in this provider and the way they practice?”

 

That confidence isn’t built through marketing.

It’s built through how clearly and professionally your work is communicated.

One of the most overlooked ways this shows up is through your notes.

When notes are clear, thorough, and easy to understand, something important happens.

✅ Veterinarians begin to trust what you’re doing.
✅ Chiropractors (human-only patients) begin to understand and respect your work.
✅ Clients better understand the value of care.

       👉 And referrals follow that confidence.

Alfi, our other Beagle, living his best life.

There’s often an untapped referral source sitting right in front of you... human chiropractors in your community.

Many of your clients already see a chiropractor themselves.

A simple question like:

“Do you see a chiropractor? Would you mind if I shared your animal’s visit notes with them so they’re aware I offer this type of care?”

can open the door to entirely new referral relationships.

Because when another professional sees clear, thoughtful notes, it builds trust quickly.

On the other hand, when notes are rushed, inconsistent, or difficult to follow, it can quietly create hesitation, even if the clinical work itself is excellent.

This is one of those fundamentals that isn’t flashy…

…but it has a real impact on how your practice grows.

That’s exactly why we built ChiroSimple the way we did.

When you finish an appointment, your notes are already structured, organized, and written in a way that makes sense to both clients and other professionals...so sharing them becomes natural instead of something that gets pushed to the end of a long day.

Alfi, in over his head, trying to get a good view of the lake.

Doctors often tell us it’s the first time their notes actually reflect the quality of their work.

Over time, that consistency builds trust.

And trust is what builds referrals.

If you’ve ever felt like referrals are harder to come by than they should be, this is one of the first places I would look.

Strong fundamentals tend to create steady growth.

If you'd ever like to see how ChiroSimple works, you're welcome to start a free trial.

— Dr. Nevin

P.S. Most providers don’t realize how much their notes influence referrals until they start sharing them consistently. If your notes don’t yet reflect the quality of your work, that’s something worth improving — it tends to have a bigger impact than expected.

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