Hi ,
Occasionally, I get asked by new animal chiro graduates, "how did you create a waiting-list animal chiropractic business?"
Or, more specifically, "how are you able to practice animal chiropractic full-time and create enough income to justify it?"
I'm more than happy to share a couple tips, but I always warn them, it's not a
get-rich-quick, do this and you'll get there tomorrow, solution.
Success isn't easy, but the process is SIMPLE - you just have to take decisive action
and stick to it.
If you're interested in what I share with them, read on...
In a nutshell...
Everything you do in your animal chiro business
should have the ability to multiply the results.
Allow me to explain with 2-examples...
Let's take my ChiroSimple notes as my 1st example (shameless plug, #sorrynotsorry - it's changed my practice life along with many others)
Before ChiroSimple, my notes were...well...pretty awful. I used to copy/paste, clumsy-dictate and hand-type each and every note, often forgetting to update patient names and other mishaps. The busier I got, the worse my notes looked. I wasn't proud of them. I wouldn't share them with pride. In fact, I'd dread getting a records
request, (or worse) a chiro-board letter!
Replacing my previously inefficient note-process with ChiroSimple, instantly resulted in freeing up oodles of time to see more patients! (translation: more income potential, with less wasted down-time - I'm
there anyway).
I'm also excited to send my initial reports to my patients' primary vet, which has returned too many referrals to count! Not too mention, it's really helped establish myself as the expert in my area - since my notes clearly reflect that, finally!
If you're wasting your precious time, struggling to create patient-records you can be proud of and eager to share with referral sources, it's time to upgrade. You simply can't afford not too.
Example 2, is how I thank patients for referrals. Before I understood this multiplication factor, I used to thank patients with the warmest words in person after receiving a referral from them. But, after tracking my referrals for a couple years, I noticed I often would only get 1-referral on average from those who refer.
The next year, I used a better system/tool and it delivered (and does to this day) 3X the results!
Here's the upgrade...
I used an online company to print some inexpensive logo'ed thank-you cards. When I receive a referral, that same day, I'll send them a warm message along with a coffee gift-card and 2 business cards.
The message will say something like, "...your ongoing referrals mean the world to me. Thank you for being a part in helping me help more animals - If Bella could speak, she'd say THANK YOU, Mary!."
In summary, have a look at everything you're doing and the tools you're using in your practice and see if there's a way to modify/upgrade them to have the ability to create a multiplying effect - you won't believe how powerful this can be.
